COLOR WOW! Root Cover-up

Category: New Products

Image 1 of 1. Click the image to enlarge.

Color Wow Root Cover Up is a unique, modern mineral powder with an oil-based, non-waxy formula that binds to hair so it stays in place. Once it adheres to hair, the water-resistant formula does not come out until you shampoo, so it can withstand getting caught in the rain, perspiration and even swimming. Each shade is packed with pigments and reflective particles to ensure seamless blending with the tones in your hair and dimensional shine.

  • Apply to dry hair
  • Fast, easy, no mess application
  • Never sticky, stiff or dull
  • Water-resistant formula
  • Free of waxes and dyes
  • Hair looks and feels natural

In just one year, Color Wow Root Cover Up has won ten of the beauty world’s most prestigious awards, including Allure’s Best of Beauty and Women’s Wear Daily’s Product of the Year. Color Wow was also honored with the CEW’s Best New Product award in both the US and the UK – becoming only the second product ever to win both awards.

(no rating information)
Color shades:

Add to compare

Price: $34.00

Customer reviews

There are no reviews for this product.